On May 5, 2025, Bybit, the world’s second-largest cryptocurrency exchange by trading volume, made a significant impact at Web Summit Rio 2025 by showcasing its innovative crypto payment solutions, including the official launch of Bybit Pay in Brazil. This event, held from April 27 to 30, 2025, in Rio de Janeiro, Brazil, brought together over 34,000 attendees, including startups, tech leaders, and innovators, providing a platform for Bybit to highlight its commitment to expanding crypto adoption in Latin America. This article explores the details of Bybit’s participation, the launch of Bybit Pay, its features, event activities, and broader implications, while ensuring SEO optimization for maximum visibility on search engines like Google.
Background on Bybit and Web Summit Rio 2025
Bybit, known for its robust trading platform and user-friendly services, has been expanding its presence in emerging markets, particularly in Latin America. Web Summit Rio 2025, a global technology conference, was held from April 27 to 30, 2025, in Rio de Janeiro, as confirmed by the official website (Web Summit Rio | April 27-30, 2025). The event, which gathered over 34,000 participants in 2024 and expected similar numbers in 2025, provided an ideal stage for Bybit to showcase its future-ready crypto offerings and innovative payments solutions.
The focus on crypto integration into traditional payments is rapidly growing, especially in emerging markets like Brazil, where digital adoption is accelerating. Bybit, often referred to as “The Crypto Ark,” caters to all crypto community needs, from trading and custody to on and off-ramping and payments, positioning itself as a lifestyle brand for crypto enthusiasts.
Launch of Bybit Pay in Brazil
During Web Summit Rio 2025, Bybit officially launched Bybit Pay in Brazil, powered by a strategic partnership with Transfero (Transfero). This blockchain-based payment gateway aims to simplify crypto payments and liquidations for users in Brazil, the largest economy in Latin America. The launch was announced in multiple press releases, such as Bybit Showcased Innovative Payments and Crypto Solutions at Web Summit Rio 2025 – Decrypt, highlighting its significance.
Key features of Bybit Pay include:
- QR Code Support: Enables PIX payments in Brazil, making crypto transactions accessible via local payment methods.
- Unified Wallet Management: Allows users to manage both crypto and fiat wallets in one place, enhancing user experience.
- Multiple Currency Support: Supports BRL, USDT, USDC, BTC, and ETH, catering to diverse user needs.
- Secure Transactions: Utilizes blockchain encryption for secure and transparent payments.
- Global Merchant Access: Provides merchants access to Bybit’s over 60 million global users, expanding market reach.
The launch aligns with Bybit’s mission to create a world where paying, sending, and investing in crypto becomes instant and borderless, as stated by Israel Buzaym, Country Manager of Brazil at Bybit: “For the younger generation in Latin America, crypto is becoming a way of life. We want to help create a world where paying, sending, and investing in crypto becomes instant and borderless for everyday users.”
Event Activities at Web Summit Rio 2025
Bybit’s participation at Web Summit Rio 2025 was marked by engaging activities that drew significant attention. Their booth welcomed hundreds of attendees who experienced Bybit Pay firsthand, testing its features and understanding its potential for everyday use. Additionally, Bybit hosted the “Transfero x Bybit Happy Hour” at the Transfero booth, featuring free beer, Bybit Pay transactions, and Bybit-branded merchandise, further enhancing community engagement (Bybit apresentou soluções inovadoras de pagamentos e cripto no Web Summit Rio 2025).
These activities not only showcased Bybit Pay’s capabilities but also fostered discussions about the future of cryptocurrencies, how institutions, merchants, and users can migrate to the digital economy with on-chain solutions, as noted in Bybit apresenta soluções inovadoras de pagamentos e cripto no Web Summit Rio 2025.
